A panel session part of the 2025 Hubs West conference featuring Relay's own, Jay Lavin, DeWayne Manning, Partner at ArchBow Consulting, and moderated by Rachel Thorpe, Executive Director of the Otuska Patient Assistance Foundation.
While patient service programs are not designed to be profit-driven, there is an increased demand for programs to qualitatively and quantitatively show their story. Explore how to effectively use data to demonstrate program success and educate stakeholders on the key outcomes beyond traditional metrics.
• Learn best practices to define and measure your program’s return on objective, as opposed to return on investment
• Identify specific KPIs, and ways to hold your hub program accountable, to deliver on commercial objectives
• Understand how to use data to evaluate and evolve your hub program based on defined objectives
