There is a problem with member engagement, and the digital tools used today were not built to drive meaningful engagement and create relationships with members. And, while cost is a key factor when choosing a health insurance plan, members and employer groups are now prioritizing plans that provide a higher-value member experience that evokes trust and understanding. So, in an industry where trust is so paramount, how can health payers build meaningful relationships with their members, digitally? How can improving member engagement impact overall member satisfaction and retention?
Matt Gillin, CEO of Relay Network sits down with Shane Bray, CXO of BCBS Louisiana, to discuss his take on member engagement and the strategies and tools he has put in place to more meaningfully engage and foster trust with members. In this webinar you will hear:
- How the current tools used for member engagement are only driving incremental results
- The importance of building trust to improve member experience and satisfaction
- How to build meaningful relationships with members through digital engagement
